Posted on May 30, 2008

The whole 2.0 thing is here to stay, it’s profit time

Many people (including my family) are always asking whats the point of Twitter, Friend Feed, BrightKite, social media and all the other cool new stuff  out there. As I have said before I have a grasp on these issues, but communicating to nonbelievers sometimes proves difficult. The good news today is that there is serious money behind web 2.0, blogging 2.0, mashups, etc. Some choice quotes via Twitter today:

Social media and web 2.0 is possibly recession proof (article 1)

Furthermore, James Cooper in his Business Week column points that the Services sector continues to add new jobs while the overall employment rate continue to recede.

All of this is a 4.6 billion market. That’s billion with a capital B. (article 2)

A new study by Forrester forecasts that Enterprise 2.0 solutions to capture an astonishing market share of 4.6 billion by 2013 and Social Networks related technologies are expected to take the lion share of these investments, accounting for approximately $2 billion.

In short, it’s a NEW field here. Enterprise 2.0 they are calling it but its really just another cross-discipline segment of the workforce. Looking around at all the big players in the consulting areas I see nobody, not IBM, Accenture, etc. doing anything specifically in this space. I postulate that the reason for this is a lack of talent in this space. It’s like the computer revolution, almost nobody knows how it works and has experience in this. This will eventually change of course, but in the meantime its time for us to make some loot. Your blogging hobby which you are starting to monetize, your deep interest in social media, your experience building and designing messaging tools are all worth a lot of money right now. This value will decrease over time so lets do something cool today!

@boblozano have another BBQ ;)